Art Director - Instagram

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Art Director - Instagram
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Instagram Design Studio is the heart and hand of how we express Instagram internally and externally. Our team creates and scales our brand systems through iconic product experiences, creative tools, environmental and artifact design, and cultural programming. We are focused on creative inspiration, cultural relevance and emerging technologies: As an Art Director, you will be involved in every aspect of the design and development process — from conceptualizing products and experiences, to directing and/or executing design and art assets, to supporting the development of technical capabilities that power products and experiences. The ideal candidate is an expert in their craft, can adapt to various creative styles and mediums, and has experience working with multi-disciplinary and cross-functional teams to deliver world-class products and strategic brand experiences.
Art Director - Instagram Responsibilities
  • Concept and execute design strategies for products and brand experiences that are delightful, strategically impactful, and exhibit a high level of craft.
  • Provide art direction for multi-disciplinary creative partners, including visual designers, 2D/3D artists, motion designers, and creative technologists.
  • Work in collaboration with cross-functional partners, including engineers, data scientists, researchers, product managers, and product designers to define opportunities, develop concepts, and bring ideas to life.
  • Create sketches, storyboards, prototypes, and/or design specs necessary to guide the development of art and products.
  • Clearly articulate strategic thinking and design decisions.
  • Independently and proactively identify strategic opportunities to bridge marketing and product brand experiences.
  • Seek out opportunities to increase impact and/or efficiency of products and team.
  • Give and solicit feedback from your design peers in service of building the best products.
  • Work independently on multiple projects at a high caliber level, keep project timelines on track and show progress.
Minimum Qualifications
  • 6+ years experience as an art director or designer leading product or brand experiences.
  • Experience working in 2D/3D design software such as Adobe Creative Suite including After Effects, Cinema 4D, Zbrush, Rhino, and Figma.
  • Understanding of technical challenges for creating mobile or real-time products and experiences.
  • Effective understanding of product design, including strategy development, UX/UI design, and user research.
  • Experience coordinating, directing, and guiding the work of other artists and designers.
  • Presentation and communication skills.
  • A link to an online portfolio showcasing relevant work.
Preferred Qualifications
  • Experience working with prototyping software such as Origami Studio.
  • Familiarity with real-time 3D engines like Unity or Unreal.
  • Expertise in AR/VR/XR experiences.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
$147,000/year to $205,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

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