Brand Strategist, Augmented Reality

Brand Strategist, Augmented Reality
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At Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Brand Strategist for the Augmented Reality team within Reality labs to help drive the future of wearables. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking a Brand Strategist to join our team. They will be responsible for developing and defining AR brand and marketing strategy and creating integrated strategies to reflect where we are now and where we want to be in the future. Our ideal candidate will bring a combination of cultural curiosity around the trends shaping customer behaviors today and in the future; strategic vision and communication skills; and expertise applying creative thinking to business problems. They will have experience developing brand and marketing strategies through analytical rigor, an understanding of consumer and market dynamics, brand and product knowledge and experience delivering effective marketing plans that breakthrough in culture. They are a hybrid thinker: equal parts analytical acumen and creative fluency. They ideally also have experience in executing integrated marketing campaigns; we want someone who can think, plan and do. The ability to think broadly about business and people problems at a range of zoom levels, solve through insight-fueled, measurable strategy, and communicate widely is key to success in this role. It will be critical that this person is able to unify teams around a strategic north star in a fast-paced, highly cross-functional, dynamic environment built to move fast. They are excited about the technologies that Meta creates and the potential of the metaverse.
Brand Strategist, Augmented Reality Responsibilities
  • Craft value propositions and messaging frameworks that are all fueled from consumer and cultural insights to build brand equity.
  • Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviors across products and industries.
  • Consult Integrated Marketing on inspiring briefs to reach our target audiences and achieve business goals.
  • Partner with research and insights teams on programs to identify and measure long and medium-term brand value
  • Ensure the brand is translated across different dimensions including tone of voice, naming, design, creative, media and experience
  • Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand.
  • Collaborate closely with partners throughout the Reality Labs organization and across Meta, including Local markets, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
Minimum Qualifications
  • 10+ years experience developing and driving insight-fueled marketing brand strategies and plans at a consumer brand.
  • Experience composing inspiring and innovative creative briefs.
  • A portfolio of work (please include on your resume when applying) that showcases your storytelling experience and campaign results.
  • Experience with creative strategy, brand strategy, comms strategy, working closely with Creative, Marketing, and Product executives alike, while also able to dive into research and insights to quickly test new ideas.
  • Experience in effectively demonstrating the value of strategic thinking within highly-cross functional product-driven organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
  • Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs.
  • Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands.
  • Experience in executing global culturally driven consumer marketing campaigns.
Preferred Qualifications
  • Experience working for a developing or emerging brand with multiple products.
  • Interest in retail innovation and desire to keep a pulse on the latest technologies
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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