Product Marketing Manager, WhatsApp Privacy

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Product Marketing Manager, WhatsApp Privacy
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WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. Someone in this role will need to clearly communicate complex ideas while flawlessly managing every step of a launch. You'll be expected to push the boundaries of what's possible in marketing, while sharing in our healthy obsession for quality.
Product Marketing Manager, WhatsApp Privacy Responsibilities
  • A passion for WhatsApp and it’s mission to connect the world privately.
  • Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights.
  • Build strong product positioning, clear narratives, and drive influence across the WhatsApp core consumer product to ensure we’re delivering consumer value and driving understanding.
  • Help design the best product experiences with engineering, product management and design teams.
  • Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing.
  • Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement.
  • Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption + greater engagement.
  • Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
  • Be comfortable working side-by-side with leaders in the company for key privacy moments.
Minimum Qualifications
  • Bachelor's Degree in Business, Marketing, Social Sciences or other related discipline.
  • 5+ years of experience in product marketing and/or marketing, product management, or business experience.
  • Experience with product launches (including mobile) and consumer campaigns.
  • Project management experience.
  • Experience working with a variety of internal teams and stakeholders to understand and solve problems.
Preferred Qualifications
  • Experience working as a PMM on a technical product that impacts policy, privacy, or security.
  • Experience working on privacy policy work-streams.
  • Experience in technology, startups, or consumer mobile app space.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
(Colorado only*) Estimated salary of $153,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at