Product Marketing Manager, Business Experiences

Product Marketing Manager, Business Experiences
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At Meta, we make advertising meaningful for everyone: for people, and for the 7 million businesses who use our platform to connect with people across the Meta family of apps. We build tools that empower our advertisers and internal sales and marketing teams to help them drive economic value at scale. We're looking for an experienced leader who is passionate about technology, innovation and advertising to join our Product Marketing Team and shape and grow these types of internal and external tools. The Product Marketing Manager will be responsible for driving product requirements gathering, executing internal product launches and driving adoption across the tooling and interfaces our internal teams and external advertisers use. Must have a proven track record demonstrating strong analytical skills, strategic thinking, and decision making under uncertainty. He or she must thrive with cross-functional teams and exhibit excellent analytical and communication skills.
Product Marketing Manager, Business Experiences Responsibilities
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
  • Demonstrate a strong understanding of the broader Facebook ecosystem to develop strategic product direction and positioning
  • Lead market segmentation and opportunity assessment efforts to prioritize product opportunities for helping Facebook sales and marketing teams work more efficiently and effectively serve client needs
  • Plan and lead cross-functional efforts to drive successful product beta programs and launches
  • Drive product adoption and usage by developing and managing detailed, long-term adoption plans
  • Partner effectively with Product Management and all sales channels to create world-class product marketing communications, including all sales-facing materials and training
Minimum Qualifications
  • BA/BS degree
  • 8+ years relevant work experience, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
  • Quantitative analytical experience and communication skills
  • Demonstrated problem solving skills with experience providing business insights and recommendations from multiple input sources (e.g. data sets, interview feedback, research)
Preferred Qualifications
  • Master’s degree
  • Demonstrated cross-functional leadership within a dynamic, rapidly changing environment
  • Background in online marketing, ad operations, analytics, customer relationship management, and/or strategy consulting
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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