Launch Manager

Launch Manager
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Meta’s Metaverse Store Content Management team is seeking a Launch Manager to take ownership of operations programs supporting the launch and post-launch success of a wide variety of gaming, application, and media content in mixed reality. The role will involve operating at multiple levels, from high-level strategic planning to detail-oriented, tactical program creation & management. The ideal candidate is already well-versed in mobile, PC, or video game console app store distribution and has experience building content management programs. The candidate should be an enthusiastic and flexible teammate, have proven negotiation skills, and a strong analytical mind that thrives in a fast-paced commercial environment. Launch Manager (2D). This role will provide white-glove technical, operational, and strategic support to 1P, 2P, and 3P managed developers launching 2D applications on the Meta Quest Store. This role will also act as a key SME and internal stakeholder who will support & influence the development of the new 2D application submission, ingestion, review and publishing pipeline.
Launch Manager Responsibilities
  • Provide white glove support for high-profile / 2D managed developers from pre-QA kickoff through release and post-release support
  • Serve as a subject matter expert on submission and publishing workflows, providing guidance and support to internal and external stakeholders on a wide range of projects including the launch of new hardware devices, monetization levers, merchandising efforts, and more.
  • Create new workflows and relevant documentation to support 2D submission and publishing workflows.
  • Report on trends and advocate for platform-level solutions based on the developer publishing experience.
  • Proactively participate in continuous improvement initiatives, identifying and suggesting axes of improvement to optimize the efficiency and impact of internal support services.
  • Track, configure, and execute launches in a proprietary content management system.
  • Evaluate special requests for feasibility and scoping, work with engineering and other stakeholders to define and execute the launch plan. Propose methods to standardize requests that come up frequently.
  • Provide guidance and support for other members of the Store Operations team for complex launches.
  • Incident management for launch issues: take ownership and work with Engineering, Customer Support, Communications, Marketing, Legal, and other cross-functional teams to drive to resolution. Participate in retrospective analysis to identify and resolve root cause.
  • Propose self-service tools, documentation, or other improvements to the Quest Store submission and launch process to increase efficiency and reliability.
Minimum Qualifications
  • 8+ years of experience with app/game production, operations, QA, or developer relations.
  • Proven experience juggling multiple projects with fluctuating deadlines while maintaining meticulous attention to detail.
  • Experience working with product, engineering, and design teams
  • Analytical and problem-solving experience
Preferred Qualifications
  • 5+ years of program management or similar experience
  • Release Manager / Launch Manager experience
  • Familiarity with the video game ecosystem
  • Experience executing international launches
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
$129,000/year to $187,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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