Outbound Marketing Manager, Kustomer

Outbound Marketing Manager, Kustomer
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Kustomer – now part of Meta – helps businesses grow by delivering exceptional customer service via phone, email, chat, text, social, messaging and more. As a SaaS solution, Kustomer enables fast, personalized, and efficient customer and agent experiences using complete customer visibility, seamless omni-channel conversations, intelligent automation and easy, no-code customization to adapt to change. The Outbound Marketing Manager is responsible for partnering with Meta (Business Messaging Organization) to drive small, medium, and enterprise pipeline growth through data-driven customer acquisition programs. The Outbound Marketing Manager will work closely with both the Meta and Kustomer integrated marketing teams to plan and execute data-driven marketing programs with the goal of driving Kustomer demand within Meta target accounts to accelerate growth. The role reports to the Head of SMB marketing and is responsible for cross-functional planning, testing and optimizing integrated digital campaigns and email marketing tactics. The ideal candidate is an operations-minded and growth-oriented professional with a track record of fueling revenue growth through innovative growth marketing.
Outbound Marketing Manager, Kustomer Responsibilities
  • Develop full life-cycle outbound marketing programs including targeting and segmentation, messaging, channels, planning & forecasting, localization, and reporting
  • Create, analyze and optimize digital and email marketing programs targeting decision making unit personas of distinct market segments to meet pipeline goals, including end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts
  • Ensure proper project management & communication of priorities, projects/programs, and results to leadership and the larger team
  • Map the buyer journey and build a perpetual demand generation engine to nurture leads throughout the buyer journey
  • Perform regular analysis of campaign performance and metrics to report on campaign performance
  • Implement internal cross-team processes to ensure optimized workflow and accurate campaign reporting
  • Create and monitor reporting dashboards and conduct continuous data analyses to improve core processes (lead qualification, source attribution, lead rerouting, lead handoff)
  • Partner with a variety of team such as sales and marketing as well as other internal teams to isolate target audience segments and develop effective ways to target those segments digitally
  • Partner with product marketing to turn market insights into high performing campaigns
  • Partner with content marketing to inform needs and priorities for targeted digital content (assets, webinars, events, etc.)
  • Develop and execute email marketing strategy to grow email nurture audiences to engage and convert prospects
  • Develop and manage targeted digital campaigns from strategy to execution including audience building and management, bidding and targeting, ad and landing page copywriting and campaign creation
Minimum Qualifications
  • 8+ years of relevant marketing experience
  • 4+ years experience in marketing at a fast growth B2B SaaS company (double or triple digit growth)
Preferred Qualifications
  • Excellent cross-functional project management skills with proven experience to meet deadlines, comfortable with a fast-paced environment
  • Demonstrated experience with marketing operations, Marketo and SFDC
  • Strong track record of using email marketing to drive growth, build audiences and gain insights to drive decisions
  • Understanding of search, social and display platforms like LinkedIn, Facebook, Google Ads, etc.
  • Skilled copywriter with experience in paid search and social ad copywriting
  • A strong communicator that can efficiently communicate takeaways and insights to drive improvements
  • Demonstrated experience using data to inform decision making & strategy planning
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
(Colorado only*) Estimated salary of $188,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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