Head of Product Marketing, Reality Labs

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Head of Product Marketing, Reality Labs
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In the Reality Labs organization, we’re building the next generation of devices and experiences that make people feel closer. This includes Portal, VR, Portal and AR products, as well as software and content offerings, and research and development labs. We’re looking for an experienced product marketing leader to build and lead a passionate product marketing team chartered with developing and launching consumer and/or developer hardware and software experiences for Reality Labs. This person will be responsible for leading a team that will focus on providing insights and guidance to early stage product development from a product marketing perspective, developing and executing GTM strategy and/or In-Market processes for new product launches and features introductions, and is directly responsible for leading the process that kicks off the key PMM levers (User segmentation, Positioning, Pricing, Messaging, Placement, etc.). The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Marketing, Sales, PR, Analytics, and other cross-functional teams. The ability to build a high performing team, and develop strategy from the ground up for early stage nascent products and establish product marketing best practices within the organization will be key, as will your leadership contributions to build a healthy, resilient team within the RL PMM organization. Travel will be necessary, as beneficial to team success.
Head of Product Marketing, Reality Labs Responsibilities
  • Build and lead a high performing team of hardware or software product marketers, managing team performance and supporting career development and growth.
  • While building the team, work hands-on with key stakeholders to advance project milestones.
  • Influence future product development with a customer-centric perspective, in particular audience development, positioning and value prop frameworks, and roadmaps for early stage product explorations.
  • Design and lead Product Marketing strategy, tactics, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, Developer Relations, and Product Growth teams to ensure we achieve our business goals and objectives.
  • Contribute to broader org health through process improvement and community-building across product marketing.
Minimum Qualifications
  • Bachelor’s degree or equivalent product marketing experience
  • 10+ years career experience
  • 5+ years experience in a marketing/sales/strategy role (product marketing, product management, category management, brand management)
  • 3+ years experience managing people
  • Experience working on consumer hardware or software brands/products
  • Experience leading cross-functional teams, either formally through reporting structure or informally through influence
  • Experience partnering closely with product teams to influence product strategy and roadmaps
  • Experience launching consumer hardware and/or software products and building GTM/launch frameworks
Preferred Qualifications
  • 12+ years career experience
  • 8+ experience in a marketing/sales/strategy role (product marketing, product management, category management, brand management)
  • 5+ years experience managing people
  • 3+ years experience working on emerging consumer technology brands/products
  • Experience leading product marketing for early stage products or companies
  • MBA degree
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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