Marketing Science Partner - South East Asia

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Marketing Science Partner - South East Asia
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Singapore
To fulfill this mission, the Marketing Science team at Facebook is actively seeking a full-time, highly quantitative measurement professional with direct response/performance marketing experience to drive the Facebook measurement and direct response strategy for the KR market experienced Marketing Science Partner. A Marketing Science Partner at Facebook works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Facebook’s industry leading data science tools and data sets. Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients as well as using third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships. Facebook is seeking exceptional candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, the candidate should be able to work cross-functionally with teams such as Creative Shop, Ads Research, Product Marketing and partner closely with the Sales team.
Marketing Science Partner - South East Asia Responsibilities
  • Engage with clients and drive behavior change using data and science
  • Setup and monitor ad effectiveness studies for Meta advertisers using a variety of measurement solutions and products
  • Engage in client conversations, presentations of results, and consult internally with the sales teams to ensure the right design and setup of measurement studies
  • As opportunities arise, execute and/or lead key proactive programs on identified local, regional or global priority areas in close partnership with other cross functional teams (XFNs) and sales
  • Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
  • Communicate complex research results to a general audience
  • Help educate the market on the value of people based measurement through events and seminars
Minimum Qualifications
  • 4+ years of relevant experience, media/marketing measurement or analytics experience and general love of data.
  • Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
  • Statistical analysis experience, including but not limited to experimental design, statistical significance testing
  • Experience delivering data-driven insights, to influence decision making of internal sales, marketing teams or directly influencing external client's decisions
  • Experience communicating technical content to a general audience
  • Experience influencing and partnering with stakeholders across organizations
  • Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
  • Bachelor’s degree required.
Preferred Qualifications
  • Advanced degree in statistics, economics, marketing analytics, data-analytics or a related quantitative field preferred.
  • Media Agency, Research Agency, Client Media Research, Insight, Analytics Team experience
  • Understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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