Create Career Profile
You can create a Career Profile to get job suggestions, prepare for the interview process, and more.
Create Career ProfileAlready have a Career Profile?
Log in
Students & GradsPathway ProgramsCultureDiversityVeteransLeadershipInnovationBenefitsFrequently Asked Questions
Advertising TechnologyAR/VRArtificial IntelligenceBusiness Development and PartnershipsCommunications and Public PolicyCreativeData and AnalyticsDesign and User ExperienceEnterprise EngineeringGlobal OperationsInfrastructureLegal, Finance, Facilities and AdministrationPeople and RecruitingProduct ManagementResearchSales and MarketingSecuritySoftware EngineeringTechnical Program ManagementFacebookInstagramMessengerMeta QuestWhatsAppWorkplaceProduction EngineeringPrivacyData Centers
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Product Growth Analyst Responsibilities
- Apply expertise in psychology, quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with both consumer and business products.
- Identify the opportunities most important for growth, to remove barriers for product adoption, retention, engagement, and/or monetization, and partner with growth focused engineering teams to execute on projects based on user-behavior trends identified to accelerate the growth and adoption of Meta Platforms, Inc. products in all markets served.
- Understand user behaviors, funnels, ecosystems, and long-term trends in the adoption of our products to identify opportunities for step- changes in growth.
- Define and analyze metrics that inform the success of products based on user behavior and monitor the health of product adoption in markets served.
- Communicate the state of experiment results and business opportunities to product teams.
- Lead direct response communication efforts with users and potential users of Meta Platforms, Inc. products
- choosing the best targeting, channel, and message to drive product adoption.
- Influence and inform product teams through presentation of data-based recommendations based on user behavior.
- Use experience in psychology and user-behavior studies to lead the product understanding process using data to identify opportunities to remove friction and accelerate growth and market adoption of our products.
- Lead the ideation and execution of product changes that drive growth based on user behavior, partnering with Product Management, Engineering, Design, Content Strategy and Data Science.
- Drive consensus and prioritize the road-map of the growth-focused engineering team to drive a ruthless focus on the most impactful ideas.
- Telecommute from anywhere in the U.S. permitted.
Minimum Qualifications
- Requires a Master’s degree in Computer Science, Engineering, Mathematics, Physics, Economics, Statistics, Survey Research, or a related field and two years of work experience in the job offered or in a quantitative, technical, or computer-related occupation. Requires 24 months of experience in the following:
- 1. Product optimization or growth best practices
- 2. Analyzing customer data using MS Excel including Pivot tables, MATCH, INDEX, VLOOKUP, ANOVA, T-test, and Regression Analysis
- 3. Statistical modeling techniques including hypothesis testing, descriptive analysis, time series analysis, predictive modeling, marketing mix modeling, RFM analysis, clustering, and automation
- 4. Test structure, strategy, and analysis for AB testing and long-term impact measurement
- 5. Product optimization for outbound communication channels
- 6. Manipulating data sets through statistical software using advanced SQL and visualizing data findings using Tableau and MS Excel tools
- 7. Define and analyze metrics that inform the success of products
- 8. Performing audits and analysis to identify opportunities to remove friction and accelerate product-growth and market adoption.
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$171,500/year to $213,400/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
Related Job Openings
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
Let us know you're interested.
Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
© Meta 2024
Our policies
More resources