Creative Strategist, Gaming - Creative Shop

Creative Strategist, Gaming - Creative Shop
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Do you have a passion for creativity? Are you an avid Gamer? Would you relish the opportunity to combine these two loves to define the future of Gaming marketing? If so, we have an exciting opportunity to join the Creative Shop team as a Creative Strategist working in partnership with our dynamic and progressive Gaming team. Creative Strategists embrace the opportunity to use our variety of creative canvases and technologies to engage communities of people with richly crafted storytelling and experiences. As a Creative Strategist on Gaming you’ll leverage your strategic and creative thinking to bring ideas to life across the entire family of Meta apps and services (Facebook, Instagram, Messenger, WhatsApp, Oculus, etc.). This role will require a natural collaborator - someone who can work with our clients’ internal creative teams, agencies, as well as our internal Sales, Measurement, Product and Partnerships teams, to ship great work that not only has business impact for our clients, but can inspire thousands of businesses around the world. We are seeking someone who understands how creativity can impact campaign performance, who can use data to shape creativity and is excited about how technology can unlock effective creative ideas.
Creative Strategist, Gaming - Creative Shop Responsibilities
  • Develop and deliver creative solutions that address the unique opportunities and challenges faced by Gaming companies, positively impacting the way these companies market on Facebook, Instagram and our emerging platforms.
  • Build strong partnerships and drive consensus amongst diverse sales teams, clients, agencies and cross-functional partners to champion bolder and more impactful creative work that inspires our clients and grows their businesses.
  • Partner with additional teams across Creative Shop to build scalable solutions and systematic frameworks, validate new hypotheses that drive growth, and scale the findings across the globe.
  • Work hands-on and proactively to bring both ideas and programmatic creative solutions to life. This is a position for creators who are not afraid to roll their sleeves up.
  • Be a thought leader on how the worlds of Gaming and creativity are merging to provide new marketing opportunities for brands and inspire industry audiences.
  • Possess a strong passion for understanding people and deep desire to uncover new consumer behavior across various industries and platforms.
  • Partner with Product teams to learn, and drive adoption of, new product solutions.
Minimum Qualifications
  • Approx. 8+ years’ relevant creative and/or strategic experience in a creative agency, gaming company, in-house creative team, startup, or content creator
  • Demonstrable knowledge or experience in the gaming ecosystem, especially mobile gaming landscape and/or a passion for gaming will be highly advantageous
  • Proven understanding of performance marketing and experience in developing effective, insight-driven, direct response creative for mobile app oriented clients across platforms such as Facebook, Instagram, Snapchat and Tiktok
  • Demonstrable experience working with, and translating, data into meaningful insights that inform creative decisions, and speaking the language of savvy performance marketers
  • Proven ability to mock up/prototype ideas, as well as judge creative work, strategically, conceptually and executionally
  • Demonstrable experience with Keynote, Powerpoint and Photoshop
Preferred Qualifications
  • Experience with the wider Adobe Suite (After Effects, Illustrator)
  • An understanding of the unique dynamics of performance creative across the Meta platforms and products
  • Professional proficiency in English (Korean or Mandarin will be a plus but not required)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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