Retail Field Marketing Manager (AR)

Retail Field Marketing Manager (AR)
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Join the fast growing AR industry! Reality Labs is looking for an AR Field Marketing Manager for our 3rd party retail channel. Reporting to the Global Lead of Field Sales, this person will own the staffing strategy, deployment, and measurement of AR Field Sales and Training Programs. Lead the translation of Meta priorities into compelling sales and demo programs at retail. Liaison between Meta and our outside agency partners to design and execute demo programs that reflect our brand mission. Manage all aspects of our staffing program including coverage models, operations, sales, reporting, and strategic direction. Leverage industry expertise and ongoing learnings to consult and inform internal partners on strategic execution, impact, and future innovation.
Retail Field Marketing Manager (AR) Responsibilities
  • Grow sales revenue, market share, brand advocacy and purchase consideration for Meta AR products.
  • Collaborate and build relationships with internal departments (sales, channel, category) to consult on retail field program execution. Lead internal meetings to share results, build strategy, define success, and innovate with new solutions.
  • Manage performance of agency’s field sales team including holding account team and field management teams accountable to program results. For example: execution metrics, budget, and ROI targets.
  • Partner with staffing agencies to consistently reevaluate and optimize field coverage models (quarterly). Manage balance of field time allocation across retailers, products, and channels.
  • Facilitate weekly conference calls and daily communication with the agency team. Review all KPIs with agency on a weekly basis
  • take accountability for results, question gaps, and push for growth.
  • Own Quarterly Business Reviews and agency evaluations. Support and motivate the agency field and account team to provide added value to the program and to achieve Meta goals.
  • Contribute to event execution strategy and measurement plans. Drive agency staffing plans, education, and reporting. Collaborate on all event recaps and posting efforts including learning and go-forward recommendations.
  • Directly partner with Meta Training Lead on AR training content, deployment, and measurements.
  • Report key industry activity, competitive position, retailer news, and customer issues/inquiries to leadership as actionable insights.
  • Deliver analysis of AR staffing sales impact in partnership with Data Science team.
  • Manage budgets for agency spend. Lead the charge for new contracts, POs and engagement with Finance. Proactively review spend reports to identify gaps and propose solutions.
Minimum Qualifications
  • 5+ years of experience working within the retail consumer electronics industry.
  • 5+ years of experience leading a retail staffing agency program including: account management, field management, or other leadership roles.
  • 5+ years of experience managing retail staffing measurements, field team reporting, data tools, analytics and tactics.
  • 5+ years of experience in project management leading large and small scale initiatives at retail. Streamlining, troubleshooting, and building new processes.
  • Relevant experience managing relationships and consulting with cross-functional stakeholders including Sales and Channel teams.
  • Existing knowledge about emerging technologies (AR / VR / Other), GTM strategy, and retail execution.
  • High level of accuracy and attention to detail. Experience detecting inconsistencies and proactively building solutions.
  • Effective communication skills. Knows how to package and present internal strategies, results, and recommendations.
Preferred Qualifications
  • Direct experience at a consumer electronics manufacturer responsible for staffing or Brand Ambassador programs.
  • Proficiency in dashboard reporting tools including Power BI and Tableau.
  • Knowledge of local Consumer Electronic retail chains and penetration strategies.
  • Experience in the VR / AR / Gaming industry.
  • Experience with project management tools (example: Asana).
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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