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Brand Marketing Manager, WhatsApp

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Brand Marketing Manager, WhatsApp
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WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. WhatsApp is looking for an experienced and accomplished Marketing Manager to drive the Consumer Brand across key markets. The Marketing Manager will play a significant role in shaping the future of the WhatsApp marketing campaigns and developing best in class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product and brand goals. The ideal candidate will have strategic consumer marketing experience, developing cross-functional partnerships and running multi-channel campaigns and programs for a high-profile brand, within the CPG or consumer tech industries. International experience and knowledge about diverse cultural, social and business landscapes is crucial. You will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.
Brand Marketing Manager, WhatsApp Responsibilities
  • Shape the strategic and execution vision for Marketing and Brand communications across key markets.
  • Lead the development and execution of brand strategies through global campaigns that drive results at each stage of the marketing funnel.
  • Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Media and Creative Agencies, Growth Marketing and Product Management.
  • Lead reporting of marketing initiatives to determine most efficient awareness and usage drivers, and optimize across channels.
  • Willingness and experience to “roll up your sleeves” and flex between strategic and tactical/execution responsibilities when needed
  • Serve as an influential member to WhatsApp leadership team on the future and success of WhatsApp
Minimum Qualifications
  • 10+ years of experience and proven success working on global consumer brands or entities in brand marketing, growth marketing or related disciplines for internet and/or consumer technology, or consumer packaged goods.
  • Understanding for consumers, with a demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
  • Experience in leading large multi-million dollar campaigns with a proven understanding of communications and media planning. Demonstrated experience working with media and creative agencies. A track record in developing compelling consumer communication and creative.
  • Demonstrated experience in developing, building and scaling teams, influencing cross-functional teams and all levels of management.
  • Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Preferred Qualifications
  • Deep understanding of WhatsApp as a brand and product
  • Experience with both early stage products and established products/brands
  • Global experience working across a number of markets
  • BA/BS degree in marketing, business, or related field
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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