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Marketing Insights Research - Reality Labs AR

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Marketing Insights Research - Reality Labs AR
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New York, NY
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Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.
Marketing Insights Research - Reality Labs AR Responsibilities
  • We're seeking a Marketing Insights Researcher for the RL Marketing Insights team. This individual will be an integral part of Marketing Communications and Product Marketing teams, and they will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate an ability to harness and translate strategic insights into actionable marketing plans, a hunger to drive significant business result/impact, and an orientation toward strategic thinking to drive product/brand outcomes. They should have experience in building strong cross-functional partnerships and developing insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. They will independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
Minimum Qualifications
  • 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
  • Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
  • Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies
Preferred Qualifications
  • Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
  • Experience with physical products is preferred (in contrast to software)
  • Experience in brand building and brand strategy development
  • Experience thinking holistically/creatively in addition to technically/analytically
  • Experience working well in a dynamic and fast-paced environment
  • Experience collaborating proactively and effectively with a broad variety of partners
  • Experience in shopper insights, purchase journey and overall category management and retail execution
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$138,000/year to $188,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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