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The Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Virtual Reality (VR), Mixed Reality (MR), Augmented Reality (AR) and the Metaverse (Horizon Worlds).
Reality Labs is looking for an experienced Marketing Manager to proactively identify challenges and opportunities for the business in the region, design appropriate insights fuelled marketing strategies and develop impactful plans and creative executions which drive to meaningful outcomes.
The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories. Passionate about launching industry first technologies and features, then identifying insights and audiences to drive best in class creative work. With marketing experience in Germany; they have worked in a tech company or a similar organization, where they had to collaborate and influence XFN teams, to provide integrated and effective marketing strategies & campaigns. They’re able to work cross functionally with a geographically-dispersed and multi-disciplinary group in the development of marketing strategy, plans and execution.
This is an exciting time and unique opportunity at Reality Labs as we scale our Quest and AR brands and build the next computing platform. Working alongside the Germany Marketing Lead, this role will be responsible for helping to define the consumer marketing strategy for Germany, delivering against both global brand objectives, and local business priorities. As well as working with our XFN partners to initiate and manage innovative, business critical marketing programmes.
To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.
Integrated Marketing Manager - Quest DE Responsibilities
- Build the foundation of complex, insights-based audience strategies that help define the consumer marketing strategy for Germany, delivering against both global brand objectives, and local business priorities.
- German Marketing Initiatives: Design and manage with XFN partners innovative solutions to scale business critical programmes (launches, campaigns, partnerships, experiential, etc.).
- Proactively develop insights, and apply to the business to identify gaps and opportunities with clear, actionable takeaways & recommendations.
- A key contributor to developing full funnel marketing campaigns to ensure relevance and impact in Germany, in order to cut through and deliver against agreed campaign goals.
- Partnering with Insights and Decision Science, implement and manage the Germany Learning Agendas to demonstrate the impact and return of marketing investment.
- A measurement first mindset
- partnering with Decision Science to build measurement plans ensuring workstreams deliver quantifiable outcomes.
- Cultivate collaborative relationships with key internal and agency partners to synthesize thinking, crystallize insights, align on strategy, integrate creative cross-functionally, measure the impact and scale learnings.
Minimum Qualifications
- 7+ years’ experience marketing for consumer-facing brand(s) in Germany and Europe
- Experience developing regional or Germany marketing strategy and integrated consumer campaigns at well established brands
- Demonstrated ability to collaborate with and lead cross-functional teams, either formally through reporting structure or informally through influence
- Proven experience developing bold, breakthrough integrated marketing campaigns, with specific social media strategies, that drove measurable results at a local or regional level
- Effective and inspiring partner to creative agencies in developing stand-out marketing communications
- Ability to thrive in an entrepreneurial, fast-moving and ever-changing environment
- Outstanding creative sense, plus excellent written and verbal communication skills
- Ability to travel both regionally and internationally, approximately 25% of time
- Fluency in English and German is required as well as having lived in Germany for several years
Preferred Qualifications
- MBA/Bachelor’s degree
- Additional European languages
- Demonstrated experience and expertise in digital marketing
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
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