Director, Integrated Marketing - AR

Director, Integrated Marketing - AR
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The Reality Labs group is looking for a Director of Integrated Marketing to help shape the future of Augmented Reality. In this role, you will lead all campaign efforts for the current and future AR portfolio, directly manage a team of integrated marketers, and lead the greater cross-functional squad responsible for all aspects of AR marketing. Your team will be responsible for defining global marketing plans, partnering with XFN teams to lead best-in-class go-to-market for new hardware and product launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals. Our ideal candidate is an accomplished marketing leader, possesses sharp strategic and creative instincts honed at the world's best brands, experience demonstrating the short-and long-term return effectiveness and efficiency, and a proven ability to build, support, and inspire a multi-disciplinary marketing team to do the best work of their careers. An ideal candidate also excels in a fast-paced environment and is effective at establishing collaborative working relationships with various teams across disciplines and levels.
Director, Integrated Marketing - AR Responsibilities
  • Build, manage, and nurture the global marcom team responsible for the AR portfolio. This includes modeling inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
  • Lead all aspects of the global marketing strategy and campaign development for the AR portfolio
  • Establish strong partnerships with cross-functional partners including Creative, Product Marketing, Marketing Analytics, Marketing Insights, Product Management, Retail, Media, and more
  • Lead strong relationships with external agencies and inspiring the creation of exceptional campaign work
  • Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics
  • Confidently represent the AR IMM team with marketing, Reality Labs, and company-level leadership
  • Proactively detect the largest problems impacting their team's execution and makes decisions that resolve and manage dependencies
Minimum Qualifications
  • 15+ years experience in marketing, advertising, and brand strategy
  • 8+ years experience managing consumer marketing teams with experience developing integrated marketing programs for large global brands
  • 5+ years experience working on consumer technology brands/products
  • Experience partnering with Insights and Analytics to develop data-driven culture that values speed and iteration
  • Experience managing global budgets, with a focus on stewarding responsible spend that drives business goals
  • Experience building and scaling a brand, business, and organization
Preferred Qualifications
  • Experience in consumer hardware
  • Experience in design-first brands
  • Experience leveraging culture (music, fashion, sports) to build brands
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to
$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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