Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy

Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy
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At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments. We're looking for an experienced Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta’s smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. A successful candidate will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting a go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
Product Marketing Manager - Prescription Smart Glasses / AR and Payer Strategy Responsibilities
  • Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables’ business
  • Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits
  • Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
  • Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
  • Create go-to-market (GTM) strategy to drive product adoption & engagement
  • Manage prescription data & analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
  • Serve as the subject matter expert on prescription wearer and channel needs and mindsets
  • Manage prescription product claims, content and pricing in B2C and B2B contexts and for wearers with and without insurance
Minimum Qualifications
  • 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
  • In-depth knowledge of vision insurance across multiple providers
  • Experience with insurance formulary management and provider network strategies
  • Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
  • Experience analyzing data, and translating to insights that support product development and go to market strategies.
  • Experience leading implementation of complex product or service offerings
  • Experience working with technical partners to translate between technical and consumer languages
  • Experience collaborating with external vendors and partners
  • Bachelor's degree
Preferred Qualifications
  • Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often.
  • Interest and understanding of Virtual and Mixed reality
  • MS/MBA degree
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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