WhatsApp drives the adoption of Meta monetization products in parts of the world where we have historically had smaller revenue opportunities. In order to grow the Meta ecosystem, we are bringing online both first time online advertisers from the global south as well as seasoned marketeers looking to grow WhatsApp as their next big channel. The Click to WhatsApp team, based in London, is at the forefront of WhatsApp’s monetization roadmap. We are looking for a Research Manager to support a team of researchers working across technical areas including value discovery from the WA SMB app intent to create ads, signals tracking, ROI improvement and AI enabled personalization of campaigns and more. Beyond the ads technicalities, however, is a human - a solopreneur/ a medium sized business that has rarely had an online business presence, forget knowing about online ads! If you are a person, who is motivated by the complexity this poses around convincing the unconvinced / uninformed user base while loving the challenge of meeting revenue targets through an outstanding user experience, then this role is for you. To give you an idea of some of the big questions in this space, here are some projects our team is working on this half: - Experience building and scaling successful consumer and/or ads products, with an excellent consumer product sensibility. - Experience defining technical and business strategy, and building a team to deliver against Objectives and Key Results (OKRs). - Benchmark CtWA with other ads networks to build a first in class ads product for the world - Demonstrate the collective power of advertising on Facebook and Instagram while leveraging WhatsApp to close transactions - Innovate on the global nature branding and messaging for a new breed of advertisers - Expertise working with cross-functional teams leading engineering, marketing, sales, and partnerships and engineering teams. - Passion for and thought leadership within retail and/or e-commerce, either on the consumer or merchant/seller side. We are keen to chat to you if you: - Have experience working with teams on technical issues including ads networks, ads optimization, signals collection, improving return on improvement, media marketing - Get excited by supporting a team that is solving difficult and often complex problems in the privacy enabled ads space - Have experience in working with SMBs and enterprise customers - Enjoy being hands on in supporting product direction and execution through strong UXR leadership while keeping abreast of future trends and industry changing shifts - Partner highly effectively with Data Science and Product Growth around quantified funnel conversion, experimentation and strategic and tactical improvements If building the future of WhatsApp monetization is exciting for you, please get in touch with me.