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Integrated Marketing Manager, MR

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Integrated Marketing Manager, MR
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Meta + Reality Labs Overview At Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the Meta Quest team within Reality labs to help drive the future of mixed reality devices forward. The Role The Meta Quest marketing team is responsible for driving the outbound consumer marketing strategy to support our mixed reality device portfolio from acquisition through to retention. This includes always on activity as well as developing full funnel programs to support new hardware launches. In this role, you will be responsible for designing insights-fueled marketing strategies and developing impactful cross-channel campaign plans and executions which drive meaningful outcomes. The ideal candidate is someone who has extensive experience in building large-scale, cross-channel marketing campaigns, uncovering and executing against insights, managing and collaborating with creative teams and is excited about working at the intersection of creativity and technology.
Integrated Marketing Manager, MR Responsibilities
  • Own the development of campaign and channel strategies that inform impactful creative campaign work in partnership with Media, Marketing Insights, Product Marketing and Creative teams
  • Manage and shape creative concepts in close collaboration with internal creative and external agency partners from strategy through delivery
  • Distill actionable insights from consumer research, the competitive landscape, consumer trends, and product and market data
  • Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
  • Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
Minimum Qualifications
  • 8+ years of experience building integrated marketing campaigns in either an integrated marketing function or as a strategist in a creative agency
  • Experience leading complex marketing programs with creative partners and agencies from strategy and briefing through concepting and execution
  • Track record of building effective partnerships with cross-functional teams inclusive of creative, marketing insights, analytics, social, influencer and performance marketing to shape multi-year marketing strategies
  • Knowledgeable in paid social and digital channel strategies, trends and best practices
  • Experience navigating change and driving impact through ambiguity
  • Experience developping recommendations and synthesizing learnings through data
Preferred Qualifications
  • Experience marketing consumer technology and hardware
  • Experience building global marketing campaigns
  • Experience managing external agency partners
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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