Create Career Profile
You can create a Career Profile to get job suggestions, prepare for the interview process, and more.
Create Career ProfileAlready have a Career Profile?
Log in
Students & GradsPathway ProgramsCultureDiversityVeteransLeadershipInnovationBenefitsFrequently Asked Questions
Advertising TechnologyAR/VRArtificial IntelligenceBusiness Development and PartnershipsCommunications and Public PolicyCreativeData and AnalyticsDesign and User ExperienceEnterprise EngineeringGlobal OperationsInfrastructureLegal, Finance, Facilities and AdministrationPeople and RecruitingProduct ManagementResearchSales and MarketingSecuritySoftware EngineeringTechnical Program ManagementFacebookInstagramMessengerMeta QuestWhatsAppWorkplaceProduction EngineeringPrivacyData Centers
Integrated Marketing Manager, VR Content & Store
Location pin icon
Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies - including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR).
The VR Content & Store marcom team sits within Reality Labs, driving marketing to support the highest priority content that sits on the Meta Quest platform and that millions of people around the world play every day. This includes first party content developed by Oculus Studios, like Beat Saber, Population:One, and Onward - as well as third party content, like NFL Pro Era and Among Us.
We are looking for an experienced Integrated Marketing Manager to join the VR Content & Store team. In this role, you will define global marketing strategies, develop holistic marketing plans, and drive breakthrough campaign work for the highest priority titles and apps on the Meta Quest platform. This person will partner closely across the Meta Quest org and work closely with Marketing, PMM, and Developer Marketing teams.
If you love gaming, entertainment, and VR/MR, this is an exciting opportunity to be on a small, agile team that works closely with the teams on the forefront of building out the newest and best content for Meta Quest.
Integrated Marketing Manager, VR Content & Store Responsibilities
- Inputs into annual marketing plans, driving the connection between data/insights to strategy and plans
- Builds bottoms-up budget to support strategy and drive against business/marketing goals
- Leads strategy, planning, creative development and execution for key projects and campaigns
- Partners closely with various cross-functional teams, including but not limited to, PMM, Oculus Studios, Marcom, Creative, and PR/Comms
Minimum Qualifications
- Strategic thinker who has the experience to bridge insights/data to plans/briefs
- Experience leading large, multi-channel campaigns from brief > concept > creative development > execution & measurement
- Proven operator with a bias for action
- Proven collaborator with experience working with multiple cross-functional partners and agencies
- Experience with navigating change and driving through ambiguity
- 10+ year professional experience in marketing and/or similar field (e.g. brand management, product marketing)
- Experience working in gaming and/or entertainment industry
Preferred Qualifications
- Experience to lead through influence
- Experience managing and building bottoms-up budgets ($5M+)
- Global experience a plus
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
Related Job Openings
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
Let us know you're interested.
Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
© Meta 2024
Our policies
More resources