Product Marketing Manager, Brand Safety

Product Marketing Manager, Brand Safety
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We’re seeking a Product Marketer to help develop our next generation of brand safety solutions that drive value and relevant experience for consumers and advertisers. Meta seeks a seasoned Product Marketing Manager to serve as the representation of the market in product and the representation of product in the market across the broad advertiser ecosystem. The successful candidate will have deep industry experience and be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will synthesize market feedback for product development and collaborate with key stakeholders to set priorities for go-to-market and product. This person should be a skilled communicator and collaborative partner who thrives in a fast-paced, highly cross-functional environment. In a time of industry change, we need a true thought leader who can comfortably influence stakeholders in product and sales globally. At the same time, the role requires hands-on operational product work to execute against business objectives.
Product Marketing Manager, Brand Safety Responsibilities
  • Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing for our brand safety solutions
  • Communications, and other cross-functional partners to bring our products to market and drive alignment internally
  • Identify product opportunities through customer interviews and qualitative and quantitative analysis
  • Produce market assessments including competitive analysis, customer segmentation, and product requirements
  • Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions
  • Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch
  • Lead the development of product positioning, materials, and training for sales, clients and consumers, as necessary
  • Develop the go-to-market strategy for product releases across multiple Facebook teams, and be able to execute those plans
  • Support teams in handling customer and consumer questions on measurement tools and partner with engineering and product teams to coordinate troubleshooting these tools
  • Partner with leadership to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our measurement solutions
Minimum Qualifications
  • Bachelor's Degree
  • 4+ years of professional experience in strategy consulting, program management, product marketing, product management, partnerships, business development, business strategy, or equivalent experience
  • Experience in digital technology, advertising, advertising technology or relevant fields
  • Demonstrated experience working with engineering, product management, design, data science and research functions
  • Experience setting product priorities and managing and communicating tradeoffs
  • Experience gathering and analyzing customer and market feedback, translating this information into requirements and functional specifications
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders
Preferred Qualifications
  • MBA
  • Deep knowledge of advertising solutions
  • Understanding of regulatory environment in online advertising
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.